Green Media Introduction

In this course we consider the intersection of:

  1. The Environment (earth surface, atmosphere, life (including human))
  2. Media (representations of the environment, how media works: contains messages, assumptions, theories, persuasive power)

Today we are going to start with some contextual information about the environment. Please read through this page paying particular attention to the way data is represented in the images/diagrams – media includes data visualization. Click on links, watch the videos you find. At the end there is a short introduction to issues and topics on media and the environment, and some environmental media projects for you to browse. Enjoy!

Eath Context: Deep History of the Earth

earth time scales

from “A man made world,” The Economist,  28 May 2011

  • Age of Earth 4.5 billion years, (Age of Universe 13.8 billion)
    • geological periods are convenient and conventional, see useful hierachy of time-spans
    • note media representation above, especially difficulty of representing vast time scales AND much smaller time scales
    • why/is the diagram above a good representation? look carefully and critically at all diagrams/images, think about how the data is visualized.
  • How do they/we know the age of the earth?
    • stratigraphy (study of rock layers) and fossil record (evidence gathered from late 1600s to now) – early estimate of earth’s age about 8,000 years, relative age arrived at first, absolute dates much later.
    • radiometric dating (based on decay of radioactive isotopes), Marie  and Pierre Curie discover radium 1898. technique starts in 1905 and improves.
    • plus other methods, annual layers of sediments (varves), ice-cores (count like tree rings))
Laurasia and Gondwana

By User:LennyWikidata [CC BY 3.0 (], via Wikimedia Commons

  • Early Supercontinents – Gondwana etc.
    • fossil evidence found tropical plants in northern latitudes, geologists begin to suspect land masses moved
    • 1960s: after much controversy the theory of Plate Tectonics became widely accepted – continents have moved, land masses split and reformed. (Wegener etc.)
    • if you can find a good animation of this – let me know!


atmospheric composition

atmospheric composition, from scientific psychic

  • Earth’s Atmosphere: has it always been the same? No
    • Early atmosphere – no oxygen
    • Description/Analysis of Diagram – pros and cons?
    • This image come from Is it reliable?

timeline of life, wikimedia commons

  • Life on Earth
    • First life at 3.8 billion years = prokaryote one cell creatures in atmosphere without oxygen.
    • note Prokaryote/Eukarote  difference – cells with no nucleus (bacteria) versus cells with nucleus + organelles
    • note when Photosynthesis  starts (c. 3200 MA)
    • Look carefully to understand what the different rings represent.
    • Description/Analysis of Diagram – is the first image or this one better at visualizing this time scale?
  • How do we know about Life on Earth?
    • Fossil Record -> Theory of Evolution,  1859 Darwin’s Origin of Species
    • Microscopic examination of fossil record from the late 1800s
    • DNA  (genetics, molecular biology etc) 1953 Crick and Watson based on work of Rosalind Franklin
  • Note : Historical versus causal understanding.
    • we can be fairly certain about reconstruction of events – fossil record etc.
    • but theories about causation may change and evolve.
      • Theory of Evolution, 1800s,
      • Theory of Plate Tectonics 1950-70
  • First Mass Extinction = Great Oxygenation Event
    • amount of O2 in atmosphere grows
    • why? growth of cyanobacteria -> waste product oxyygen
    • anaerobic become extinct -> aerobic organism 
  • Mass Extinction Events, caused by volcanic activity, changes in climate/atmosphere, meteors
    • 439 million years ago, 86% of life made extinct
    • 364 million years ago 75%
    • 251 million years ago, 96%
    • between 199 million and 214 million years ago, 50% animals extinct, plants less affected
    • 65 million years ago, End of Dinasaurs + 76% of life on earth . volcanic activity, asteroid impact, and climate change

Guardian Graphic

  • Anthropocene – a new epoch (smallest time-span) after holocene?
    • Diagram from Guardian Article, Aug 29, 2016
    • “Anthropocene” being considered  as a formally defined geological unit by by a Working Group for the International Commission on Stratigraphy.
    • Identifying measurable human impact on world systems e.g.
      • Climate Change –
      • Atmospheric changes
      • Mass Extinction Number 6 – dead oceans, loss of habitats, overfishing etc etc.
        • 30 to 50 percent of all species possibly heading toward extinction by mid-century
        • who have I linked to, what are their credentials? where does number above come from?
      • Pollution – plastic layer in the world

mesaures of anthropocene



Media and the Environment

  • Representations of the environment in all kinds of media have changed drastically over the last few hundred years
  • We will look at many kinds of media/genres
    • film, games, data visualizations/animations, social media, news/docs
  • We will consider how media works by evoking
    • referential systems: connotations, metaphors, associations, contradictions
    • cognitive systems: emotions, reason, affect (gut reactions)
  • We will consider how environmental issues are framed/controlled/created in media
    • the relationship between form/content
    • the persuasive and normalizing power of media
    • role of media as part of change/activism
  • Finally – two examples of environmental media


Martin Rudwick, Earth’s Deep History,University of Chicago Press,  2014