Your final brief is to create a social media project which helps consumers pressure companies or institutions towards a greener, more sustainable future. This project should leverage companies’ and institutions’ increasing concern about their reputations as good social and environmental actors. You will need to do background research on your area of concern and identify specific corporate or institutional targets for your campaign. Your campaign must reflect Eco-ops ethos/ethics.
You can implement the project as podcast, twitterbot, mobile app OR AR – your choice. (Production guidelines.)
Here are some inspirational/informational consumer campaigns and pressure points to think about.
- McDonald’s and plastic straws
- Cities with Electric Buses
- University of California divests portfolio of fossil fuels
- Top Corporate Air Polluters
- Greenhouse Gas Emissions in the US
A fully realized, substantive project
A substantive project that includes getting up to speed with new software – in this cases the necessary learning steps (tutorials etc etc), must be built into your production timetable.